Information for media
“Inbox.lv” is the most loved brand created in Latvia, as confirmed by the results of this year’s Most Loved Brands Top, in which “Inbox.lv” takes a high second place, only slightly behind the list leader “Google”, said Andis Kulinskis, Head of Sales at SIA “Inbokss”.
Data from the top, compiled by “DDB Latvija” in cooperation with “GfK Custom Research Baltic” and the magazine “Kapitāls”, also show that the share of “Inbox.lv” brand lovers continues to grow steadily. Last year it was 45.7%, while this year it has increased to 47%.
“Today, e-mail is like an entrance to the internet world, like a passport, so we can only be proud of our users’ love. For internet media, content and functionality are the most important things, which is why we have been actively working on developing our products and services, striving towards user-generated content,” emphasised Kulinskis.
Over the years, “Inbox.lv” has become a multifunctional portal, offering its users the widest range of services, from e-mail and file sharing to games, opportunities to share your photos, etc.
“At the same time, ‘Inbox.lv’ has been actively involved in a wide variety of events important to the people of Latvia, supporting the Song Festival, ‘Rīgas Dinamo’ games and others. Recently, standing up for the support of creative and talented people, we also became an information supporter of the charity initiative ‘Labie darbi’. From now on, ‘Inbox.lv’ users will be able to get acquainted with ‘Labie darbi’ projects and vote for them in a specially created section,” said Kulinskis.
“Inbox.lv” has been in the Latvian Most Loved Brands Top since 2006, but it is in the last four years that the brand has entered and maintained a stable position in the TOP3. In 2011 and 2012, the public already ranked “Inbox.lv” in second place.
According to the latest TNS data, “Inbox.lv” has more than 806 thousand active users per month. Over the past year, the portal has invested both in improving customer service and, following market trends, in developing a convenient and functional mobile version. It is worth mentioning that the number of users of the “Inbox.lv” mobile version has reached approximately 150 thousand.
The “Most Loved Brands Top” has been compiled since 2004 and serves as an important benchmark reflecting consumer attitudes, lifestyles and habits. The brand top is compiled by “DDB Latvija” in cooperation with the research company “GfK Custom Research Baltic” and the magazine “Kapitāls”.
Additional information:
Tija Ezeriņa
Project Director, Public ID group
M: 29719893
E-mail: tija.ezerina@publicid.lv
