Active, optimistic, with an entrepreneurial spirit and a concern for the country’s future – according to a study by the agency „DDB”, this is exactly how fans of the Inbox brand can be described.
Latvian residents are becoming increasingly responsible and expect the same from the brands they use. According to the study, waste sorting is important to four fifths of Inbox lovers, almost a third take an active interest in environmental protection, and two thirds would buy a product with natural ingredients even if they had to pay more.
Social responsibility and environmental protection are areas that also matter to the „Inbox” team. That is why last year Inbox was glad to start cooperating with the charity initiative „Labiedarbi.lv”, and we have also long provided media support to Latvijas Zaļais punkts (Green Dot Latvia), the Latvian Puppet Theatre and other activities.
It is no coincidence that we have also become friends of the „Support Small Business” movement. The study revealed that a large share of „Inbox” users are entrepreneurs; moreover, 74% of the most loyal users like to take the initiative and are highly persistent. Half of these users see Latvia’s future in bright colours.
This profile of an „Inbox” lover makes us very happy, and we hope that you can see yourself in this portrait. We carried out this study so that we can continue to support the areas that matter to our users and make sure we are on the same wavelength. And it seems we are!
