Advertising has become an integral part of pop culture – it reflects the era we live in. That is exactly why “Inbox.lv” is proud to have just become the exclusive representative in Latvia of the prestigious international festival of creativity “Cannes Lions”.
Inbox.lv” will cooperate with the festival until 2015. This will be an opportunity to get acquainted with high-quality material, in terms of both content and visuals, created by the world’s most creative minds – it is a way of keeping a finger on the pulse of the times. “Inbox.lv” has been given the honourable opportunity to share this with both industry professionals and the people of Latvia.
“Cannes Lions” is the most important event for the creative industry, where the wider public can see in one place the best achievements in the world of advertising. Every year 34 thousand advertisements are submitted to the festival for evaluation, and works by Latvian authors have been presented there several times, winning awards and international recognition. This year, on the festival’s sixtieth anniversary, it brought together more than 11 thousand creative industry representatives from 90 countries.
Official representation of “Cannes Lions” means exclusive access to the festival’s events and materials; at the same time, over the next two years the portal’s task will be to promote this festival here in Latvia and to organise a series of related events.
An integral part of the festival, one that plays an important role in the development of the industry, is the separate competition for young talent – “Young Lions”. This competition for young “advertising lion cubs” is held with the aim of educating them and raising their professional standards. That is exactly why “Inbox.lv” is truly pleased to have been entrusted with running its selection round in Latvia.
